Avoiding The Review Swap Trap | Roxanna C Revell

Review swapping usually happens when one author contacts another and suggests that they read each other’s books. It may not ever be said outright, but the idea is that both books are then left a five-star review. Again, I hear you asking, Why this is a problem? If authors need reviews (especially good reviews) then why not support each other in this way?
Surely, it’s harmless? Actually, no. If Amazon suspects that your reviews aren’t legitimate, they will strip you of them. All of them.